Chinese food was street-only in India — until Ajay Gupta flipped the script. By turning street vendors into brand ambassadors, Ching’s Secret didn’t fight giants like Maggi — it built a whole new category. From sauces to a 1000+ crore empire, this is how Desi Chinese entered Indian kitchens.

Ching’s Secret story, desi Chinese brand India, Capital Foods journey, Ajay Gupta entrepreneur, Indian FMCG case study, food brand origin India, desi Chinese noodles,